is for Kobalt

Kobalt is inventing things. Amazing things—like this new Double Drive screwdriver. It’ll tighten a screw whether you twist to the right or left.

I know. It doesn’t make sense. But it works.

Among the websites, the social campaigns, print and banner ads I’ve worked on for Kobalt, this ad has always been my favorite.

Click the image for an expanded view.

kobalt_doubleDrive_ads 2
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