is for Fruit of the Loom
Most of us associate Fruit of the Loom with undershirts and briefs. But the brand also does a great deal of business directly with screen printers. They want these printers to choose Fruit of the Loom shirts when they’re printing merch for a band or the shirts runners receive for finishing a marathon. Oddly, the ad campaigns directed to screen printers don’t differ from consumer campaigns. We felt like that was wrong. So we spent months interviewing printers and gathering quotes about why they’d choose a particular brand of shirt. Those interviews drove the campaign you see below—a series of ads celebrating the people who design our favorite tees.
Browse 7 samples below. Click the image for an expanded view.