is for Moses Cone
Moses Cone Health System was a great client. From far-reaching multimedia brand campaigns to small one-off communications, they offered us a lot of opportunities. These ads were among my favorites. The first, part of a larger campaign, spoke to the overarching aim of the health system: to return patients to the life they led before visiting the hospital. The second ad was created to commemorate Doctors’ Day—an annual holiday honoring the hard work of the men and women who make us feel better when we’re sick.
Browse 2 samples below. Click the image for an expanded view.