is for Planting Happiness
Plant Happiness is an example of the type of strategy I love to get from the account team. For our client—the International Flowering Bulb Industry—it’s a smart platform. In fact, it inspired one of my favorite campaigns in recent memory. This campaign used bright, colorful imagery and headlines that connected flowers to familiar, friendly idioms to invite our target to buy some bulbs and plant some happiness.
Browse 3 samples below. Click the image for an expanded view.