is for “Woof,” Tanglewood’s Dog Park
Let’s change “wood” to “woof.” That’s where my art director and I started when Tanglewood Parks asked for a campaign to promote and help fund their new dog park. Once we conquered the name and logo, we moved on to a poster campaign centered around messages written from a dog’s point of view. Each poster was based on the premise that you should donate to the park because you owe it to your dog. As a result, the park met its funding goals ahead of schedule.
Browse 4 samples below. Click the image for an expanded view.