is for Nix

Texas Pete had a television spot for their hot sauce that was shot beautifully, but didn’t do much to build their brand. The voiceover didn’t even mention the product. We crafted a new campaign built around the idea of “passing it down.” Not only is Texas Pete something you want to share at the table, it’s that tasty ingredient that turns a normal recipe into one that you’d want to pass down to future generations. In addition to ads across a wide variety of media, we suggested they nix the old spot and re-record the VO to make it stronger. Take a look at the before and after.

Here’s what the spot used to be.

Here’s what we turned it into.