is for Z
I actually have an ad campaign that corresponds with the letter “Z.” It’s for Jerzees, who because they have the letter “Z” in their name, has a unique opportunity to own that letter. We suggested they encourage screen printers to choose their product with a campaign suggesting that our audience start with Z. The headlines, while not remarkable at first glance, tied the benefit of the products to the athletic scenarios end-users would find themselves in while wearing the shirts.
Browse 3 samples below. Click the image for an expanded view.